If you’ve watched golf tournaments on TV, you’ve probably seen this special visual effect that traces the flight of the golf ball.

It’s quite a useful and informative special effect and even a teaching aid when used properly. This little .gifv file demonstrates why amateur golfers don’t use this. If your average Golfer had Pro Tracer:

i.imgur.com/agTDLSr.gifv
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PGTAA (Professional Golf Teachers Association of America) added a new photo. ... See MoreSee Less

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Golf’s ‘final four’? It’s survival of the fittest, Callaway’s Brewer says
March 22, 2017

Has fake news made its way into the golf media?

Chip Brewer, the chief executive of Callaway Golf, contends that the media have gotten it wrong about the demise of the golf industry, at least regarding his company.

At the recent 29th annual Roth Conference in Dana Point, Calif., Brewer told investment analysts that golf is in a good place for his company, even with the contraction of the number of golfers and suppliers.

The golf industry’s “Core Four” equipment manufacturers (Acushnet, Callaway, Ping and TaylorMade) control approximately 80 percent of the marketplace.

“It’s unquestionable that the Core Four have taken over the marketplace,” said Casey Alexander, senior vice president and research analyst at Compass Point. “You don’t see the secondary or tertiary in the retail channel.”

Since Brewer came on board in 2012 from Adams Golf, Callaway has improved its financial health (from a loss of $1.96 per share to a gain of 33 cents per share) and market share (from 14 percent to 23 percent), according to company documents. This year, the Carlsbad, Calif., company is poised to post one of its best years, he told analysts.

“A lot of talk within the space in the golf industry, so the golf markets themselves have struggled over the last several years and that's been well heralded,” Brewer said.

“The decline in participation, from 25.7 (million) to 24.1 million golfers, and some of the struggles of our competitors during that time have caught a lot of interest by the press,” he said. “They talk about the decline of golf. What we see is something different. And we think the real story is there of a stabilization within the industry and improvement in the structure, a more rational structure that we think will be more beneficial to the strong brands, which we are clearly one of going forward.

“The core golfer is still very avid in the space, and that is really what we're most interested in. That's that committed golfer, if you would. And it can be anywhere from 6 (million) to 12 million golfers that we're really targeting most importantly, and then when you look at the structure of the space right now, you see an industry structure that is clearly consolidating. Roughly 80 percent of the share now is among four manufacturers, and that is continuing to consolidate.

“You see the exit of some competitors that have previously been in the space, that being Nike and some other smaller brands. You see consolidation among retailers. You see retailers carrying less brands. You see less promotional activity. You see that in our margins and our cash flows and other metrics. So, my argument is that we have a more stable and a structurally more desirable market going forward.”

Alex Miceli is the founder and publisher of Morning Read. Email: alex@morningread.com; Twitter: @AlexMiceli
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PGTAA Endorsed Products

Cohn Certification

SCHEDULE OF PGTAA CERTIFICATION COURSES 2017

Course Date and Course Location

Jan 30 – Feb 3
Torrey Pines, La Jolla, CA
Ridgewood Lakes, Davenport, Florida

Feb 20 – 24
La Quinta, CA (either Silverrock or Desert Willow TBD)
Ridgewood Lakes, Davenport, Florida

March 13 – 17
Auburn Hills, MI, Evolution Sportsplex
Torrey Pines, La Jolla, CA

April 24 – 28
La Quinta, CA (either Silverrock or Desert Willow TBD)

May 22 – 26
La Quinta, CA (either Silverrock or Desert Willow TBD)

June 19 – 23
Torrey Pines, CA

July 24 – 28
Johannesburg, South Africa (Huddle Park)

August 21 – 25
Cape Town, South Africa (Metropolitan Club or TBD)

 

SCHEDULE OF PGTAA CERTIFICATION COURSES 2016

Course Date and Course Location

April 18 – 22
Torrey Pines, La Jolla, CA
Ridgewood Lakes, Davenport, Florida

May 23 – 27
Torrey Pines, La Jolla, CA
Ridgewood Lakes, Davenport, Florida

June 20 – 24
Auburn Hills, MI, Evolution Sportsplex
Torrey Pines, La Jolla, CA

July 11 – 15
Torrey Pines, La Jolla, CA

August 15 – 19
Johannesburg, South Africa (Huddle Park)

September 5 – 9
Cape Town, South Africa (Metropolitan Club)

October 24 – 28
Torrey Pines, La Jolla, CA

November 14 – 18
La Quinta, CA (either Silverrock or Desert Willow TBD)

 

Course Dates & locations are subject to change, enrollment minimums and world stability. Courses run Monday through Friday. Extra nights are available at $125 per night plus tax. YOU MUST REGISTER AT LEAST 90 DAYS PRIOR TO ATTENDING AN ON SITE COURSE. This is accomplished by enrolling in the Home Study Course which serves both as your deposit and your
receiving the course materials. You must submit your verifiable handicap, PAT and written exam answers 60 days prior of a scheduled class for which you plan on attending.

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