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Joseph F Beditz, Ph.D.![]()
President and Chief Executive Officer![]()
National Golf Foundation![]()
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With golfers turning, and returning, to the golf course in greater numbers over the past year-and-a-half, this increased demand has given some pricing power back to operators – at least in certain markets.![]()
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An analysis of fees in the NGF golf course database revealed that more than one-third of public golf courses increased their peak-season weekend green fees this year, by an average of 11%. (Note that posted peak fees, the only pricing data NGF maintains, are almost always discounted.)![]()
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In a separate survey of golf course operators, two out of three told us they made one or more pricing adjustments in the past year, the biggest change being a rise in non-peak rates (+5-10%, on average). Other changes include increased peak season rates, a stretched or shifted peak season, and adjustments/limits on discounts such as senior, junior, weekday, twilight and resident rates.![]()
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Increased demand in rounds was the main contributing factor to green fee increases, while others cited increased costs related to labor/wages, supplies and maintenance. Some also noted that competitors raised their rates and they followed suit.![]()
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Many operators are playing catch-up, as their prices had not been raised materially, if at all, in years.![]()
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Golf, on the whole, continues to shine as an affordable option compared to other experiences that take about a similar amount of time: professional sports events, theme parks, skiing, etc. This affordability likely contributed to increased demand seen during the pandemic, as there are a wide variety of golf course choices at different price points, unlike many other activities/experiences. ![]()
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While some might regard price hikes as bad news for golfers, or for demand in general, it has in fact been a buyer’s market for green fees for a very long time. Fair is fair. Pricing adjustments, which haven’t kept pace with inflation, will help improve the financial health of many golf courses, which is good for everyone in the business.![]()
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Joe![]()
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Joseph F Beditz, Ph.D.![]()
President and Chief Executive Officer![]()
National Golf Foundation
By PGTAA member Dr. Patrick Cohn![]()
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Hi Barry:![]()
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Do you enter a tournament with high expectations or even have a winning target score? How do expectations affect your golf game?![]()
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You probably had times when you expected to place in the Top-10 or expected to shoot your best score, “I’ve been working my butt off and improved my short game. I will definitely finish in the Top-3. No problem.”![]()
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In addition, you played rounds when you expected to shoot a bad score, “I am not playing well lately. I’m not getting any distance on my drives. I’m probably going to play horribly again.”![]()
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Most likely, you may see these expectations as different. In other words, you classify high expectations (“I will win”) as “good” and negative expectations (“I will score poorly”) as bad.![]()
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If you think about it, all expectations limit your performance. Whether you EXPECT good results or bad results, you are still focused on outcomes. ![]()
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In our Golf Mental Game Survey, a high school golfer sent us the following question:![]()
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“Every time I expect to play well or shoot my best score, I mess up. How can I play better and not concern myself with the score?”![]()
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When you focus on meeting expectations, you become distracted. You try to hit the perfect shot. You become obsessed with the score and the scores of the other golfers in your group.![]()
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You worry about mistakes and put extra pressure on yourself. Since outcomes are not entirely in your control, you become anxious. You fear negative results. What if’s become your predominant thoughts.![]()
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When you focus on scores or outcome, you can't play golf in the present moment. ![]()
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LPGA golfer Sandra Gal has focused on the process after taking a medical leave in 2019. Gal missed a significant amount of time after contracting Lyme Disease.![]()
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When Gal returned, she missed the cut in three of five starts in 2020 and missed three more cuts in 2021. Gal has slowly improved, recording her best finish in over a year at the 2021 Cognizant Founders Cup, but also knows the road will be a long haul.![]()
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When asked how she manages her expectations after her long layoff, Gal said she keeps things simple.![]()
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GAL: “I probably play better if I don’t have expectations and just kind of let it happen; enjoy each shot. I know it’s so cliché, but you want to kind of visualize winning or visualize playing great shots, but at the end of the day, you got to also be out here and enjoy the process. I play better that way if I just let it go a little bit and play for my own well being.”![]()
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You want to work hard on your game--but without the demands that come with expectations. You will improve by honing your mechanics, hitting more balls at the driving range, spending time on the putting greens, and improving your mental game.![]()
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However, when you play a competitive round of golf, focusing on the process brings desired results.![]()
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How to Manage High Expectations![]()
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The formula for success we teach golfers is to uncover and manage high expectations, so you can play freely with higher confidence. Instead of expectations, you want to (1) perform with high self-confidence and (2) focus on manageable objectives.![]()
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Thus, focusing on small objectives (called process goals) during the round helps you focus in the moment. Remember, you want to play each round without the pressure and judgments that come with strict expectations.![]()
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Note: This is an except from our new audio program: "The Golfer's Mental Edge."![]()
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FEATURED PROGRAM:![]()
Golfer's Mental Edge 2.0 NEW!![]()
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The “Golfer’s Mental Edge 2.0 ” is a complete brain dump of the TOP 11 mental training sessions I do with my personal students to help them boost their mental game and improve consistency on the course. BUY NOW or learn more about the Golfer's Mental Edge...![]()
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Golfer's Mental Edge: www.peaksports.com/golfers-mental-edge-cd-program/
The Golfer's Mental Edge Program | Peak Performance Sports
www.peaksports.com
New golf psychology program helps junior, collegiate, amateur, and tour pro golfers improve their mental game for success on the golf course. Learn more...
2021 CJ Cup at the Summit: Purse, Prize Money Breakdown, Payouts of the $9.75 million purse.![]()
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Rory wins his 20th PGA Tour title.![]()
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1: $1,755,000.00 — Rory McIlroy![]()
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2: $1,053,000.00 — Collin Morikawa![]()
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T3: $565,500 — Keith Mitchell, Rickie Fowler![]()
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T5: $330,525 — Adam Scott, Sam Burns, Aaron Wise, Sam Burns, Talor Gooch, ![]()
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T9: $243,750 — Robert Streb, Cameron Smith, Harry Higgs, Gary Woodland, Sungjae Im![]()
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T14: $169,065 — Webb Simpson, Jhonattan Vegas, Chris Kirk, Abraham Ancer![]()
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T18: $116,331.43— Emiliano Grillo, Xander Schauffele, Justin Thomas, Jordan Spieth, Viktor Hovland, Ian Poulter, Tyrrell Hatton![]()
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T24: $73,100.63 — Sergio Garcia, K.H. Lee, Paul Casey, Mackenzie Hughes, Carlos Ortiz, Russell Henley, Erik van Rooyen, Ian Poulter
As a part owner of Haute Cabriere, I am extremely excited about Haute Cabriere being named one of the Top 100 World’s Best Vineyards!![]()
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We have a USA distributor - Cape-Ardor.com 1.888.812.2543 -should you wish to sample our wines.![]()
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www.cabriere.co.za![]()
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#myhautecabriere ![]()
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cabriere.co.za/blog/recent-accolades-at-haute-cabriere
Proud moments & recent accolades | Haute Cabrière
cabriere.co.za
Haute Cabrière is proud to share the recent accolades of the competition season in the wine industry.
MIZUNO's NEW ST-G 220 DRIVER AND T22 WEDGES AVAILABLE NOW AT RETAIL ![]()
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Custom Order Lead Times Down To 2-Weeks!![]()
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Mizuno, the Japanese equipment manufacturer founded in Osaka in 1906, is delighted to announce the latest generation of its ST Series driver, the ST-G 220, plus the all new T22 wedges are available at Mizuno Swing DNA Fitting Centers and leading retailers across the country from Thursday October 14.![]()
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“Our product at retail date is always exciting,” said Jeremy Galbreth, Senior Director of Golf, Mizuno USA. “There has been such a strong initial reaction to the product, it’s great to finally get them in golfers’ hands. Speaking of which, we are also excited to let our customers know that we are now quoting a 2-3 week lead time on new custom orders.”![]()
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Building on the success of the ST-Z and ST-X drivers and featuring Mizuno’s new SAT2041 Beta Ti face and complex carbon construction to deliver both potent ball speeds and a dense, satisfying sensation at impact, the ST-G 220 driver adds unparalleled adjustability to the mix for super-precise fitting.![]()
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Mizuno’s ST-G 220 driver has shorter lateral weight tracks allowing a new center/back weight port. The combination of three tracks and two moveable weights mean the ST-G can be transformed from ultra-low spinning bomber to a highly playable mid-spinning option, with fade or draw bias in both.![]()
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Meanwhile, the T22 wedges are one-piece Grain Flow Forged with copper underlay and are available in three finishes including the stunning new Denim Copper.![]()
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With more than 50 years of refining the Grain Flow forging process in Hiroshima, Japan, Mizuno’s wedges are unrivalled for touch and feel around the green. Properties best demonstrated in Mizuno’s T-Series wedges, developed hand in hand with former world #1 Luke Donald. The latest evolution – the T22 refines Mizuno’s players shape once again and introduces four different sole grinds for varying techniques and conditions.![]()
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Mizuno has strived to “create the best products for consumers” for 115 years, and the new ST-G 220 driver and T22 wedges adhere firmly to that original spirit and desire, while offering the best performance benefits that modern technology can bring. ![]()
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For further information or to find out more about Mizuno’s full range of golf equipment and accessories visit: Mizunogolf.com.![]()
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ST-G 220 Driver $499.95![]()
T22 wedges $159.95