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TITLEIST INTRODUCES NEW U•505 UTILITY AND T200 LONG IRONSDesigned for Golfers Seeking to Increase Launch and Speed from Long IronsNew from Titleist Titleist introduces seven new opportunities for golfers who are looking to increase launch and spin from their utility and long irons, including four options in the new U•505 model and three irons from the new T200 family. Titleist has been the overwhelming most played utility iron on the PGA Tour for several years running and the addition of the new U•505 and T200 long irons will contribute to its most played position. The new U•505 utility iron and T200 long irons will be available for fittings starting today and available in golf shops globally beginning August 26. “The new U•505 is the direct result of tour player feedback of the original U•500 and U•510 utility irons,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “The U•505 combines the best of both and the result is our highest performing and most playable utility iron yet. The new T200 long irons offer similar high launch and speed with the look and feel of an iron set at the top of the bag.” “With the U•505 and the T200 Long Irons, we have players covered regarding what they are seeking in launch, speed, feel and looks at the top of the bag,” said Marni Ines , Director, Titleist Irons Development, Golf Club R&D. “The immediate positive feedback we have received by players who have put these in play has been encouraging. They love the balance of the height advantage and control they are getting from a utility and long iron. That’s what these clubs give you. In addition, players love the look when they put it down at address. Even though they may play blades or T100’s in their regular set, they want the confidence and forgiveness these clubs provide irons when they set them down.” Jordan Spieth, Justin Thomas, Charley Hoffman, Garrick Higgo, Adam Scott and Bernd Wiesberger were among several players who added new T200 2-irons to their bag at Royal St. George’s. U•505 | THE PLAYERS UTILITY IRONImproving upon the foundation of the previous generation U•510 and U•500, the new U•505 is a wide-soled, high-launching utility club. Designed for the player who is looking to increase launch and speed from their long irons with a faster face, the U•505 features evolved Max Impact 2.0 technology and new denser D18 tungsten weights, delivering improved sound and feel with outstanding versatility. The player’s shape provides confidence at address. U•505 | PERFORMANCE AND TECHNOLOGYSpeed that Feels Amazing: With a thinner forged L-Face and the infusion of Max Impact Technology (Max Impact 2.0), the U•505 is Titleist’s highest COR utility iron ever. A new reconfigured hollow body, core support structure, and enhanced high resilience polymer core, ensures that dynamic speed generation now comes with superior feel and sound.Better Tungsten for Better Launch: Utilizing Denser D18 tungsten weights and a brazing process used in aerospace construction, Titleist engineers were able to concentrate weight more efficiently and be even more precise with CG placement. In the U•505 utility iron , that meant sliding it lower and towards the heel, where tour pros and better players felt it improved launch dynamics the most. Looks Like an Iron: Based on U•510 player input, the U•505 was designed with a shorter blade and shallow face but kept the wide sole to maintain all of the performance advantages while moving towards a look that feels more in line with an irons set.T200 LONG IRONS | THE TOUR’S DISTANCE IRONThe new T200 long irons are designed for the better player who is looking for long irons to increase launch and speed at the top of their bag. Tour players currently carrying T200 long irons include Jordan Spieth (2-iron), Justin Thomas (2-iron), Bern Wiesberger (2-iron) and Charley Hoffman (2-iron), among several others. The 2, 3 and 4 T200 long irons, with lofts of 17*, 20* and 22*, respectively, are the choice of those players who want maximum speed with their longest irons, but prefer compact player’s irons for looks versus a utility iron.T200 LONG IRONS | PERFORMANCE & TECHNOLOGYPower Packed Design: Every component of the multi-material hollow body construction contributes to the long, consistent distance of the T200 Long Irons. The improved Max Impact Technology includes a core support design and an enhanced high resilience polymer core that improves both off-center speed and mass efficiency at impact across a forged, high COR SUP-10 L-Face Insert.Multi-Material Body: An engineered muscle plate contributes to precision sound tuning and saves weight which is optimized in a streamlined 17-4 chassis. A shorter blade length, less offset (same as T100), narrower topline and thinner sole, provides a tour-inspired look and feel while delivering maximum speed and distance.Better Tungsten for Better Progression: Utilizing denser D18 tungsten weights in the T200 long irons provides greater mass efficiency and allowed Titleist engineers to position the CG more precisely for maximum benefit, that is, fast, forgiving, and high launching long irons.FEATURED SHAFT: U•505 OnlyHZRDUS Smoke Black RDX HYB (80, 90g)Hexcel HexTow IM carbon fiber in the tip for added stability and lower torque.Optimized material placement for improved feel and playabilityLow-mid launch, low-mid spinPREMIUM SHAFTS: U•505 and T200 LONG IRONS (Custom Only)Graphite Design Tour AD-DI Hybrid Shaft (85g)Mid launch, low-mid spinGraphite Design Tour AD-IZ Hybrid Shaft (95g)Low-mid launch, low spinGraphite Design has the most played hybrid shafts on PGA Tour GRIP: Golf Pride Tour Velvet 360 with white paint fill and black flat cap.PRICING: $249 MAP (HZRDUS shaft) | $369 MAP (GDI shafts)ON THE WEB: For more information, please visit: www.titleist.com/ ... 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Travel & Course Reviews

When the cold weather begins in Canada, thoughts return to the Coachella Valley and the Desert Classic, Farmers Insurance, Genesis Open, ANA Inspiration and the Waste Management Golf Tournaments.

These four tournaments attract droves of golfers, and especially Canadian golfers. For the PGA Tour player, especially those who earned the 50 PGA cards in 2019, an early start offers these players opportunities to get off to a quick start in their careers.

Canadians not only are avid golfers, but also comprise many of the homeowners throughout the Coachella Valley (Palm Springs to Coachella), Phoenix/Scottsdale and San Diego. Then, of course, the weather for these “Snow Birds”, is the main reason for their presence. And how can you complain about beautiful golf courses that meander through stunning desert landscapes and sit atop ocean-side cliffs and host Major Tournaments?

The Coachella Valley is by far the most popular area for the Canadians. Affordable housing and upscale golf communities, great hotels, plus the 100+ golf courses, are the main attractions.

Golf courses in the desert are experiencing far more play than last year, home rentals are reasonably priced and the desert’s reputation, particularly for golf and weather, plus the Desert Classic Tournament, have attracted more people to desert courses than in recent years.

So let’s talk about the golf tournaments that attract not only the Canadians, but locals and coast cities’ residents to these events as well. Many Canadians volunteer for all 4 of these tournaments and the “eh,” “aboot” (about), Ays are ubiquitous at all venues.

Look to see Canadian Tour players, Adam Hadwin, Nick Taylor, Ben Silverman and Corey Conners to be in the field. Perhaps even Graham deLaet, Roger Sloan, David Hearn and McKenzie Hughes as well.

 

The American Express Tournament, January 16 -19, 2020, formerly the Desert Classic, continues to flourish and each year the field gets stronger, and the organizational aspects more consistent, which leads to higher attendance. With the addition of American Express’s sponsorship this year, the field should definitely improve and puts American Express as one of the two biggest names for sponsorship on the West Coast swing.

Part of the reason for the past increased attendance are Lagardere Sports and their very progressive approach to admission.

The paying visitor now has an all-access, all-inclusive ticket for the concert and hospitality areas and to all 3 courses. Transportation to and from the 3 courses and parking area always runs smoothly all week long. The $10 parking fee is very reasonable and Uber and Lyft are also another popular option.

Players love the La Quinta Country Club (54 years and counting as a co-host) and most of the Canadians I speak to also enjoy the LQCC.

Another smart move by Lagardere will be the three local exemptions handed out for the tournament.

Tournament host Phil Mickelson always draws in fans, as does Patrick Reed and Jon Rahm. This makes for the stronger field that the tournament is attracting recently, and also because of their USP (Unique Selling Propositions) – Concerts and free access to all areas of the course. One can assume that many locals will continue to support the tournament so they can attend the free concerts offered on two separate nights.  The event’s concerts have been announced and will feature Rock and Roll Hall of Famer Stevie Nicks on Friday, Jan. 17, and country musician Luke Bryan on Saturday, Jan. 18.

www.TheAmExGolf.com

The Farmers Insurance Open at Torrey Pines – January 23 -26, 2020.

With its proximity to the desert, Orange County and LA County, many Canadians make the 2 -21/2 hour drive to San Diego from the desert. As with previous visits to the Coachella Valley and the golf tournaments, accolades, envy, jealousy, weather and excitement will be the words most used by all the Canadians. Seeing Tiger play and watching Canadian players, makes their enjoyment just that much greater. Having the US Open in 2021 at Torrey Pines is the icing on the cake.

Many of the Canadians make a long week out of the Farmer’s, especially the landlocked residents of Edmonton and Alberta. Being able to play a course that is on the US Open rotation is a huge attraction, not only for Canadians, but for golfers worldwide. Next year’s tournament will see the latest additions and revisions to both the north and south courses.

There are many Canadians living in San Diego and many have businesses in Southern California. The SanDiego.org is a great connector for them.

Rest assured, the parking lots are going to be at capacity. The reason – a golfer named Tiger Woods! How great was it to finally see him back in action in 2019 especially with his historic Master’s win? The whole golf world breathed a sigh of relief when he made the cut and the crowds could not have been happier.

www.farmersinsuranceopen.com

 The Genesis Invitational – February 13 – 16, 2020.

Tiger Woods has committed to play The Genesis Invitational in 2020 at The Riviera Country Club.

In 2016, the PGA Tour’s long-running event (the Northern Trust Open) at Pacific Palisades’ Riviera Country Club became known as the Genesis Open. Now it will be known as “The Genesis Invitational”.

PGA TOUR Commissioner Jay Monahan recently announced that the Genesis Invitational will receive elevated status on TOUR with the implementation of several significant enhancements, beginning in 2020.

Joined by tournament host Tiger Woods and Euisun Chung, Manfred Fitzgerald and Erwin Raphael of title sponsor Genesis at The Riviera Country Club, Monahan highlighted several important changes for the tournament moving forward:

  • The Genesis Invitational will move to invitational qualifying status and reduce its field from 144 players to 120;
  • The champion will receive a three-year PGA TOUR exemption, an increase by one year over the standard winner’s exemption on TOUR;
  • The purse will grow to $9.3 million, among the largest on TOUR and an increase of $1.9 million over the 2019 purse. The winner’s share will be $1.674 million;
  • In collaboration with the tournament’s broadcast partners, recognition of Woods’ vast accomplishments as a player and his philanthropic work through the TGR Foundation will be amplified through the telecasts and promotion of the tournament.

These elements will put the Genesis Invitational in select company on TOUR alongside the Memorial Tournament presented by Nationwide and the Arnold Palmer Invitational presented by MasterCard. Jack Nicklaus’ Memorial Tournament began awarding a three-year exemption and elevated purse in 2016 and Palmer’s tournament did so the following year.

Genesis Motors is the luxury car spinoff company of Hyundai Motor America, which took over as the title sponsor in 2017 of the tournament that debuted in Los Angeles in 1926. Northern Trust was the title sponsor at Riviera for nine years.

Tiger plan on being back and the fans will be out in droves. Shuttles should be jam packed every day and Uber drivers were smiling ear to ear.

www.genesisinvitational.com

The ANA Inspiration, the LPGA’s first major, takes place from April 2-5, 2020 at the Mission Hills Country Club in Rancho Mirage.

Desmond Muirhead designed the Dinah Shore Tournament Course in 1970. It has the distinct honor of being rated the No. 1 course in the Coachella Valley for many years and has hosted a Major Championship for more than 40 years. The 18th is a 646-yard par 5 with an island green, and always plays a significant role in determining each year’s champion. In 2009, Brittany Lincicome’s eagle on the 72nd hole marked the only time in history one of golf’s Majors–male or female–was won on the final hole with an eagle.

Since the first tournament in 1972 and since its designation as a major championship in 1983, the former Colgate Dinah Shore Tournament (1982-1999) and Kraft Nabisco Championship (2000 – 2014) has been one of the most popular tournaments in the desert.

Brooke Henderson, Canada’s top female player, will be in the field. Jaclyn Lee, Alena Sharp and Brittany Marchand could be in 2020’s field.

One of the biggest attractions at the tournament is the “Poppies Pond” event instituted in 2006.

“Poppie’s Pond” is named in honor of Terry Wilcox, the longtime tournament director for the Tournament who retired in 2008. The concrete-lined pool is part of Champions Lake, which surrounds the 18th (finishing) hole of the LPGA major.

Wilcox is known as “Poppie” to his seven grandchildren. The first champion to jump into Poppie’s Pond to celebrate her victory was Amy Alcott in 1988. Poppie’s Pond is 5-1/2 feet deep at the center and extends about 60 feet on either side of the bridge used by golfers to reach the island green.

The pond is maintained to a swimming pool level with a continuously replenished supply of fresh water, and is easily drainable and refillable to ensure high-quality water. Because the pond is self-contained within the lake, golf course maintenance crews are able to use chlorine without impacting the lake’s fish or birdlife. As a result, the Tournament winners do not have to worry about the quality of the water when they take the dive.

A statue of Dinah Shore near the 18th green bridge serves as the focal point for Dinah’s Walk of Champions along the lake. The statue and Walk of Champions was unveiled and dedicated to the legendary tournament hostess in 2000.

ANA was founded in 1952 with two helicopters and has become the largest airline in Japan, as well as one of the most significant airlines in Asia, operating 80 international routes and 118 domestic routes. ANA offers a unique dual hub model which enables passengers to travel to Tokyo and connect through the two airports in the metropolitan Tokyo, NARITA and HANEDA, to various destinations throughout Japan, and also offers same day connections between various North American, Asian and Chinese cities.

ANA has been a member of Star Alliance since 1999 and has joint venture partnerships with United Airlines, Lufthansa German Airlines, Swiss International Airlines and Austrian Airlines.

www.anainspiration.com