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Visit Part One and Part Two of the PGTAA's Annual Holiday Gift Guides:![]()
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www.pgtaa.com/our-2021-gift-guide-for-the-upcoming-holidays/![]()
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www.pgtaa.com/gifts-for-the-holiday-season-part-two/![]()
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PGTAA members recive a discount on any of thes products. Happy shopping.
www.pgtaa.com
Our 2021 Gift Guide for the Upcoming HolidaysInnovative and Exciting
Demand for all things golf – including equipment, apparel and accessories -- is projected to remain strong this holiday season, even as manufacturers and retailers wrestle with production, inventory and shipping challenges.![]()
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Indeed, the holidays are good for the golf business … and for golfers. According to a recent survey1 by NGF, around 25 million people have purchased or plan to purchase golf gifts this holiday season, including 5 million golfers and 20 million non-golfers. Golfers are not just generous with others – one-out-of-two gift givers will include a little something under the tree for themselves too!![]()
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So, who’s giving golf gifts? While more men are making purchases in total, female golfers are actually more likely to give a golf gift than males. Females make up 25% of all golfers, but 33% of gift-givers.![]()
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Golf gift-givers are also younger than average. Three-quarters (77%) are under age 50, as compared to about 60% of the total population.![]()
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What’s in the sack, Santa? ![]()
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Not surprisingly, golf balls – the game’s ultimate consumable -- are the most popular gift, followed by apparel and golf clubs. When buying for themselves, golfers lean more towards clubs and shoes.![]()
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Where will most shopping occur? In a separate study of core golfers 2 , NGF found that online holiday spending will be almost twice that of instore – 62% vs 33%. This finding is corroborated by a 2021 trend study conducted by Deloitte that shows the percentage of online spending has grown steadily over the past six years, from 51% to 62%.![]()
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Overall golf spending has remained strong this year and is likely to continue to show strength into 2022. The November consumer confidence index published by The Conference Board is still above average at 110. And personal consumption, according to the Bureau of Economic Analysis, continues to trend upward. This bodes well for this holiday season and beyond.![]()
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1 Based on a nationally representative sample of 1,477 adults. Data collected by NGF between September and October, 2021.![]()
2 Based on an NGF survey of 270 core golfers conducted between November 29th and December 1st, 2021.![]()
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Joseph F Beditz, Ph.D.![]()
President and Chief Executive Officer![]()
National Golf Foundation![]()
Joe_Beditz@ngf.org
By PGTAA member Dr. Patrick Cohn![]()
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Have you ever played in a do-or-die round of golf? For example, you had to shoot a low score in a round to stay in contention or hold off the competition to win a tournament.![]()
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For whatever reason, you felt this one round was so vital that you had to be careful not to screw up.![]()
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How did you play in that round? Did the pressure get to you? Did you meet your expectations, or did you fall apart?![]()
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Under these circumstances, most golfers choke. Recently, a high school golfer sent us a question in our Mental Game of Golf Survey:![]()
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"Why is it that I always choke under pressure? In the most important tournaments of the season, I play my worst golf."![]()
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The most important words you stated are "choke under pressure." Golfers choke when they assign a higher level of importance to win. When you make the round bigger than it is, pressure increases. ![]()
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When you tell yourself, "I have to win," you are sending a negative message to yourself, "It's win or else..."![]()
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* "I have to win, or I won't get a scholarship."![]()
* "I have to win, or my parents will stop paying for private lessons."![]()
* "I have to win, or it means I'm not good enough."![]()
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That high degree of pressure hurts golfers from junior to Tour professionals. Excessive pressure causes you to tighten up, guide shots, miss putts, lose focus, and falter throughout the round.![]()
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You are probably thinking, "Winning is important." Of course, you want to win. That is the reason golfers practice and prepare. When you want to win, there is still pressure but in manageable amounts. ![]()
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Alleviating pressure starts with changing the messages you send yourself:![]()
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* "I am going to focus on playing aggressively each point."![]()
* "I will play tough throughout the entire match."![]()
* "My opinion of my ability matters most."![]()
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Take, for instance, golfer Patty Tavatanakit, the 2021 LPGA Rookie of the Year. At the 2021 Pelican Women's Championship, Tavatanakit was in contention to win the tournament. Tavatanakit wanted to win but didn't put undue pressure on herself.![]()
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TAVATANAKIT: "I just want to keep it light. I don't want to think about winning tomorrow, just because if it were to be mine, it will be mine tomorrow if I can hold putts, hit good shots, execute."![]()
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"Keeping it light" helps you to disregard negative messages and reframe the situation.![]()
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When your mind is not cluttered with intrusive thoughts, you free yourself mentally and physically to focus on your game.![]()
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A clear mind helps you swing the club freely and leads to better results during a round.![]()
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Change Your Objective on the Course![]()
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Call into question the reasons why you think you MUST win. "Is it true that losing a tournament means I can't win in the future?"![]()
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Is it helpful to think you must win? Only if it helps you work harder or smarter in practice.![]()
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Try not to attach consequence to the round and instead focus on small objectives that will lead to consistency, such as sticking to your preshot routine.![]()
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Mental Training for a Competitive Edge![]()
888-742-7225 | 407-909-1700 (local)![]()
www.peaksports.com
Sports Psychology for Athletes, Parents, Coaches
www.peaksports.com
Learn sports psychology strategies to improve sports performance with mental performance coach, Dr. Patrick Cohn. Improve mental toughness today...
Club Champion unveils new gift packages for holiday season![]()
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The perfect fit and gift bundled together for your favorite golfer![]()
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For the first time ever, Club Champion can officially put a better golf game in a box.![]()
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New for 2021, the Club Champion Gift Packages are the perfect present for your favorite golfer this holiday season! Included inside each gift box – designed to look like a miniature version of a Club Champion club delivery box – is a certificate redeemable for either a driver fitting experience and a custom driver, or a putter fitting experience and a custom putter. The driver + fitting experience will retail at $1,000; the putter + fitting experience will retail at $500.![]()
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“If you’re the type of gift-giver who likes to hand someone a physical gift, we’ve got you covered this year,” said Club Champion founder, Nick Sherburne. “The value of each of these packages is incredible and they’re the most streamlined way to give the gift of better golf. Gift cards are great but this takes all the guesswork out of the club cost and takes care of the whole experience.”![]()
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This is the first time the club fitter has bundled a fitting and a custom club build together in one gift package available for the masses. The driver and putter gift boxes will be available for purchase online in December 2021.![]()
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For more information or to purchase a gift package, head to club-champion.myshopify.com.
Brooks Koepka signs with Srixon and Cleveland Golf Tour Staff![]()
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Four-time major champion Brooks Koepka has signed a staff contract with Srixon and Cleveland and will play with a Srixon driver, Srixon irons, Cleveland wedges and Srixon golf ball, and carry a Srixon Staff Bag.![]()
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The 31-year-old American, who will make his official debut as a Srixon staff player in showdown head-to-head match against Bryson DeChambeau on November 26. began working with Srixon’s tour department earlier this year as he played the brand’s ZX7 irons throughout the 2021 season, including when capturing his eighth career PGA Tour victory at the Waste Management Phoenix Open.![]()
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“I am very excited to join my good friends Shane Lowry, Graeme McDowell and Hideki Matsuyama as a Srixon and Cleveland Golf Tour Staff member,” said Koepka. “I’ve been an equipment free agent for the past few years, so it will be fun to be involved with a company on a daily basis and be able to contribute to the development of their future equipment. I put the ZX7 Irons in play in January and it is the best iron I have played on Tour. I look forward to kicking off our new partnership this week in Las Vegas!”![]()
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In addition to his four major titles, Koepka reached world number one status in 2018, along with representing his country on multiple occasions (Ryder Cup 2016, 2018, 2020; Presidents Cup 2017) highlighted by helping Team USA register a historic victory at Whistling Straits just a few months ago.![]()
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“We’re extremely proud to have Brooks come on board as our newest staff member,” said Lionel Caron, Chief Sales and Marketing Officer at Srixon Sports Europe. “He’s one of the best players in the world and brings his major championship pedigree and validation to our brands. We’re excited for Brooks to join the Srixon and Cleveland Golf family and look forward to supporting him out on tour.”![]()
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Brooks Koepka WITB![]()
Driver: Srixon ZX5 (9.5°)![]()
Irons: Srixon ZX7 Irons (4-PW)![]()
Wedges: Cleveland RTX ZipCore Tour Rack (52°, 56°, 60°)![]()
Ball: Srixon Z-STAR Prototype![]()
Bag: Srixon Tour Staff Bag