If you’ve watched golf tournaments on TV, you’ve probably seen this special visual effect that traces the flight of the golf ball.

It’s quite a useful and informative special effect and even a teaching aid when used properly. This little .gifv file demonstrates why amateur golfers don’t use this. If your average Golfer had Pro Tracer:

i.imgur.com/agTDLSr.gifv
... See MoreSee Less

i.imgur.com

View on Facebook

PGTAA (Professional Golf Teachers Association of America) added a new photo. ... See MoreSee Less

View on Facebook

Golf’s ‘final four’? It’s survival of the fittest, Callaway’s Brewer says
March 22, 2017

Has fake news made its way into the golf media?

Chip Brewer, the chief executive of Callaway Golf, contends that the media have gotten it wrong about the demise of the golf industry, at least regarding his company.

At the recent 29th annual Roth Conference in Dana Point, Calif., Brewer told investment analysts that golf is in a good place for his company, even with the contraction of the number of golfers and suppliers.

The golf industry’s “Core Four” equipment manufacturers (Acushnet, Callaway, Ping and TaylorMade) control approximately 80 percent of the marketplace.

“It’s unquestionable that the Core Four have taken over the marketplace,” said Casey Alexander, senior vice president and research analyst at Compass Point. “You don’t see the secondary or tertiary in the retail channel.”

Since Brewer came on board in 2012 from Adams Golf, Callaway has improved its financial health (from a loss of $1.96 per share to a gain of 33 cents per share) and market share (from 14 percent to 23 percent), according to company documents. This year, the Carlsbad, Calif., company is poised to post one of its best years, he told analysts.

“A lot of talk within the space in the golf industry, so the golf markets themselves have struggled over the last several years and that's been well heralded,” Brewer said.

“The decline in participation, from 25.7 (million) to 24.1 million golfers, and some of the struggles of our competitors during that time have caught a lot of interest by the press,” he said. “They talk about the decline of golf. What we see is something different. And we think the real story is there of a stabilization within the industry and improvement in the structure, a more rational structure that we think will be more beneficial to the strong brands, which we are clearly one of going forward.

“The core golfer is still very avid in the space, and that is really what we're most interested in. That's that committed golfer, if you would. And it can be anywhere from 6 (million) to 12 million golfers that we're really targeting most importantly, and then when you look at the structure of the space right now, you see an industry structure that is clearly consolidating. Roughly 80 percent of the share now is among four manufacturers, and that is continuing to consolidate.

“You see the exit of some competitors that have previously been in the space, that being Nike and some other smaller brands. You see consolidation among retailers. You see retailers carrying less brands. You see less promotional activity. You see that in our margins and our cash flows and other metrics. So, my argument is that we have a more stable and a structurally more desirable market going forward.”

Alex Miceli is the founder and publisher of Morning Read. Email: alex@morningread.com; Twitter: @AlexMiceli
... See MoreSee Less

View on Facebook

PGTAA Endorsed Products

Cohn Certification

MEMBER BENEFITS

All PGTAA Members are entitled to PUD (Professional Use Discount) prices. Please contact the PGTAA office for Manufacturer’s contact or email us at members@pgtaa.com.

Members are entitled to and welcome to attend the yearly PGA Show in Orlando and Las Vegas. Please contact the office for details.

Medicus Dual Hinge Swing Trainer – www.medicus2.com

Mizuno – www.mizuno.com

Perfect Golf Club – www.perfectgolfclub.com

SkyGolf’s SG2 Personal Digital Caddie – www.skygolfgps.com

TaylorMade Golf – www.taylormadegolf.com

Need a Golf web site?   www.golfwebsitebuilder.com

 

While we do not guarantee placement, we do offer the following resource guide to help you find a golf industry position:

Association of Golf Merchandisers (AGM) 480.836.8250

Betterjobs.biz Mostly Canadian jobs, but some US and UK golf jobs too.

Club Managers Association of America (CMAA) 703.739.9500

ClubJobs.net Hiring, networking and marketing solutions for clubs, vendors, recruiters and jobseekers within the public and private club industry.

GolfCourseCareers.com Search and post jobs and resumes for golf courses.

GolfEmployment.com 602.320.9295 Find golf course jobs for free. Employers can post jobs related to the golf industry.

GolfingCareers.com 781.255.1818 The premier site for finding jobs and career information in the golfing industry.

GolfingJobs.net 419.351.4117 Nationwide database of golf jobs paying $30,000 – $175,000 +.  Updated daily.  Employers post free.

Golf-Industry.com Whether looking for or offering a position, both are posted here. US and International listings.

Golf Course Jobs 405.799.6367 Search and post jobs in the golf and turf industry.

GolfJobsCanada.com 519.576.2245 Lots of info for Canadian golf job seekers, and it’s updated often.

GolFutures.com 480.315.8401 The employment service designed specifically for the golf industry. GolFutures serves both employers looking for golf-related personnel, as well as individuals searching for employment opportunities within the golf industry.

GolfRepConnect.com Connects golf manufacturers, distributors and sales reps.

Golf Search, Inc. Specializing in the placement of experienced personnel within the golf and club industry.

GolfSurfin.com 866.446.5378 A job board for the golf industry which is free to search and apply to jobs.

PGA Employment.com 800.314.2713 The PGA’s official online resource for hiring PGA professionals and/or finding golf course and industry employment opportunities.

http://www.golfindustrycentral.com.au/job-seeker Specializing in the placement of experienced personnel within the golf and club industry in Australia and New Zealand

http://www.golfindustrycentral.com.au/recruitment  Specializing in the placement of experienced personnel within the golf and club industry in Australia and new Zealand.


It is with great pleasure that the PGTAA offers both graduates of the PGTAA and visitors to the PGTAA site the opportunity to become involved and associated with Dr. Cohn’s teachings.

http://www.peaksports.com

Sports Psychology Tools for Athletes from Mental Game Expert Dr. Patrick Cohn.

Peak Performance Sports is considered the most comprehensive mental game improvement site on the web. Packed with valuable tips and strategies as well as a variety of products and services, PeakSports.com will take seriously motivated athletes to the next performance level–fast!

Positive SSL