If you’ve watched golf tournaments on TV, you’ve probably seen this special visual effect that traces the flight of the golf ball.

It’s quite a useful and informative special effect and even a teaching aid when used properly. This little .gifv file demonstrates why amateur golfers don’t use this. If your average Golfer had Pro Tracer:

i.imgur.com/agTDLSr.gifv
... See MoreSee Less

i.imgur.com

View on Facebook

PGTAA (Professional Golf Teachers Association of America) added a new photo. ... See MoreSee Less

View on Facebook

Golf’s ‘final four’? It’s survival of the fittest, Callaway’s Brewer says
March 22, 2017

Has fake news made its way into the golf media?

Chip Brewer, the chief executive of Callaway Golf, contends that the media have gotten it wrong about the demise of the golf industry, at least regarding his company.

At the recent 29th annual Roth Conference in Dana Point, Calif., Brewer told investment analysts that golf is in a good place for his company, even with the contraction of the number of golfers and suppliers.

The golf industry’s “Core Four” equipment manufacturers (Acushnet, Callaway, Ping and TaylorMade) control approximately 80 percent of the marketplace.

“It’s unquestionable that the Core Four have taken over the marketplace,” said Casey Alexander, senior vice president and research analyst at Compass Point. “You don’t see the secondary or tertiary in the retail channel.”

Since Brewer came on board in 2012 from Adams Golf, Callaway has improved its financial health (from a loss of $1.96 per share to a gain of 33 cents per share) and market share (from 14 percent to 23 percent), according to company documents. This year, the Carlsbad, Calif., company is poised to post one of its best years, he told analysts.

“A lot of talk within the space in the golf industry, so the golf markets themselves have struggled over the last several years and that's been well heralded,” Brewer said.

“The decline in participation, from 25.7 (million) to 24.1 million golfers, and some of the struggles of our competitors during that time have caught a lot of interest by the press,” he said. “They talk about the decline of golf. What we see is something different. And we think the real story is there of a stabilization within the industry and improvement in the structure, a more rational structure that we think will be more beneficial to the strong brands, which we are clearly one of going forward.

“The core golfer is still very avid in the space, and that is really what we're most interested in. That's that committed golfer, if you would. And it can be anywhere from 6 (million) to 12 million golfers that we're really targeting most importantly, and then when you look at the structure of the space right now, you see an industry structure that is clearly consolidating. Roughly 80 percent of the share now is among four manufacturers, and that is continuing to consolidate.

“You see the exit of some competitors that have previously been in the space, that being Nike and some other smaller brands. You see consolidation among retailers. You see retailers carrying less brands. You see less promotional activity. You see that in our margins and our cash flows and other metrics. So, my argument is that we have a more stable and a structurally more desirable market going forward.”

Alex Miceli is the founder and publisher of Morning Read. Email: alex@morningread.com; Twitter: @AlexMiceli
... See MoreSee Less

View on Facebook

PGTAA Endorsed Products

Cohn Certification

PGTAA’S WORLDWIDE

The PGTAA’s Worldwide Presence

The PGTAA is the single largest golf teaching organization in the world.

“Accredited, Accepted & Recognized Worldwide”©

world_im1

Okinawa, Japan 2003 – Sonny Gibbs (left)

The PGTAA continues to mature into the world’s best teaching program and its acceptance worldwide is evidenced by the superior quality of its Master Teaching Professionals around the globe.

The PGTAA Newsletter, published quarterly, offers ideas and input from around the world that broadens your perspectives, exposes you to teaching methodologies incorporated in different cultures and sharpens your professional skills.

Listed below alphabetically are all the PGTAA worldwide divisions’ professionals ready to improve your golf skills. Please feel free to contact them for further details about the PGTAA, how to become a Master Teaching Professional or to take lessons.

pg_imageAustralian Division
Paul Kang
Aust1ATpgtaa.com

pg_image Brazil Division
Juan Malaret
Braz1ATpgtaa.com

pg_image Chinese Division
William Kao
China1ATpgtaa.com

pg_image French Division
Benoit Green
France1ATpgtaa.com

pg_image Great Britain Division
Damian Donnelly
uk1ATpgtaa.com

pg_image India Divisio
M & A Singh
India1ATpgtaa.com

pg_image Israeli Division
Michael Rosenberg
Israel@pgtaa.com

pg_image Jamaica Division
Jason Lopez
Jamaica@pgtaa.com

pg_image Mexican Division
Sergio Poo Gomez
Mexico1ATpgtaa.com

pg_image New Zealand Division
Robert McDonald
NZ1ATpgtaa.com

pg_image Puerto Rico Division
Michael Haney
PuertoR1ATpgtaa.com

pg_image South African Division
Michael Kletz
mkletz@mweb.co.za

pg_image Swiss Division
Brigitte Cappelletti
Swiss1ATpgtaa.com

pg_image Thailand Division
Keeratika Waugh
Thai1ATpgtaa.com

pg_image Czech Division
Veronika Patočková
vercapatockova@seznam.cz

pg_imageArgentine Division
Patricio Lopez
Arg1ATpgtaa.com

pg_image Canadian Division
Gerard Coons
Canada1ATpgtaa.com

pg_image Dutch Division
Johan Schwemmer
Dutch1ATpgtaa.com

pg_image German Division
Johannes Horcher
Germany1ATpgtaa.com

pg_image Hong Kong Division
Benny To Lam
hkong1ATpgtaa.com

pg_image Irish Division
Dermot Dalton
Irish1ATpgtaa.com

pg_image Japanese Division
Sonny Gibbs
Japan@pgtaa.com

pg_image Malaysia Division
Chris Kwan
Malay1ATpgtaa.com

pg_image Middle East Division
Marty Cowal
Me1ATpgtaa.com

pg_image Portuguese Division
Noel Mitchell
Portugal1ATpgtaa.com

pg_image Scottish Division
Tom McCaffery
Scot1ATpgtaa.com

pg_image Spanish Division
Christian Pulz
spain1ATpgtaa.com

pg_image Singapore Division
Bruce McGrath
Sing1ATpgtaa.com

pg_image USA Division
Brandon Conway
admissionsATpgtaa.com

Positive SSL