If you’ve watched golf tournaments on TV, you’ve probably seen this special visual effect that traces the flight of the golf ball.

It’s quite a useful and informative special effect and even a teaching aid when used properly. This little .gifv file demonstrates why amateur golfers don’t use this. If your average Golfer had Pro Tracer:

i.imgur.com/agTDLSr.gifv
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Golf’s ‘final four’? It’s survival of the fittest, Callaway’s Brewer says
March 22, 2017

Has fake news made its way into the golf media?

Chip Brewer, the chief executive of Callaway Golf, contends that the media have gotten it wrong about the demise of the golf industry, at least regarding his company.

At the recent 29th annual Roth Conference in Dana Point, Calif., Brewer told investment analysts that golf is in a good place for his company, even with the contraction of the number of golfers and suppliers.

The golf industry’s “Core Four” equipment manufacturers (Acushnet, Callaway, Ping and TaylorMade) control approximately 80 percent of the marketplace.

“It’s unquestionable that the Core Four have taken over the marketplace,” said Casey Alexander, senior vice president and research analyst at Compass Point. “You don’t see the secondary or tertiary in the retail channel.”

Since Brewer came on board in 2012 from Adams Golf, Callaway has improved its financial health (from a loss of $1.96 per share to a gain of 33 cents per share) and market share (from 14 percent to 23 percent), according to company documents. This year, the Carlsbad, Calif., company is poised to post one of its best years, he told analysts.

“A lot of talk within the space in the golf industry, so the golf markets themselves have struggled over the last several years and that's been well heralded,” Brewer said.

“The decline in participation, from 25.7 (million) to 24.1 million golfers, and some of the struggles of our competitors during that time have caught a lot of interest by the press,” he said. “They talk about the decline of golf. What we see is something different. And we think the real story is there of a stabilization within the industry and improvement in the structure, a more rational structure that we think will be more beneficial to the strong brands, which we are clearly one of going forward.

“The core golfer is still very avid in the space, and that is really what we're most interested in. That's that committed golfer, if you would. And it can be anywhere from 6 (million) to 12 million golfers that we're really targeting most importantly, and then when you look at the structure of the space right now, you see an industry structure that is clearly consolidating. Roughly 80 percent of the share now is among four manufacturers, and that is continuing to consolidate.

“You see the exit of some competitors that have previously been in the space, that being Nike and some other smaller brands. You see consolidation among retailers. You see retailers carrying less brands. You see less promotional activity. You see that in our margins and our cash flows and other metrics. So, my argument is that we have a more stable and a structurally more desirable market going forward.”

Alex Miceli is the founder and publisher of Morning Read. Email: alex@morningread.com; Twitter: @AlexMiceli
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PGTAA Endorsed Products

Cohn Certification

TEACHING YOU HOW TO TEACH

Learn How To Make $100,000 per Year or More in the Golf Business as a PGTAA Teaching Professional With Precise Business Management and Marketing Principles and Techniques

 

Business & Marketing Module

This comprehensive course has been developed over 20 years by PGA pros, directors of golf and golf retailing experts. The course is designed to show the student all those “trade secrets” in becoming a financially successful professional golf teacher whether as an independent teacher or as a Head Pro. The course is the mainstay of the Professional Golf Teachers Association of America’s unequaled leadership in the field of golf instructor education worldwide.

Realistic, experienced and expert professionals teach our classes. The materials used are field-tested and can generate incomes approaching six figures and more if applied methodically.  Keying in on retention and expansion of students is the primary objective, you will be shown how and where to market your services and become the primary teaching pro in your area.

Our instructors teach on a daily basis at Torrey Pines, Pelz Short Game Schools, numerous prestigious golf clubs and courses and University Golf Teams and are faculty members of prestigious universities. Their educational backgrounds are exemplary with degrees from the likes of Harvard Business School, Stanford and other Ivy League schools. These instructors are both successful and masters of their domains and regularly are listed in the Top 50 Golf Teachers.

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In addition, two additional modules for your enhancement and continuing education as a professional golf teacher are available:

Instructor Module

Taught by PGTAA pros, former PGA members and university professors. – (On Site & Home Study)

The Faculty: Teachers such as the caliber of Mark Immelman (Head Coach-Columbus State University), Mike Kletz – Houghton Golf Club. Additionally, golf psychologists and exercise professionals offer their expertise to students ensuring top caliber content and teachers.

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Custom Club Fitting, Club Building and Repairs Module

 In our continuing mission of educating true professional golf teachers, this module is separate from the primary syllabus. Not only will this module increase your knowledge; benefit the player himself or herself, but also to afford the golf pro an ancillary income generating opportunity.

Available only for the 5-Day On Site Course and Business & Marketing Module attendees.

A minimum of 6 students per class is required. $100.00 – 4 hours


Take a walk up and down the driving range, and a few things immediately are observable:

  1. Not All Golfers Talk the Same
  2. Not All Golfers Swing the Same
  3. Not All Golfers Dress the Same

Only when you can put the same swing on every golf club, can you compete at the highest level and achieve results truly commensurate with your ability.

Probably the best example of this commitment to precision tuned and precision manufacturing, was when the great Ben Hogan invited Jack Fleck to the Hogan factory in Fort Worth to be fitted a set of precision Hogan golf clubs. The difference to Jack Fleck’s game resulted in his winning of the 1955 US Open over none other than Ben Hogan himself in a playoff.

Today all tour players today are precisely fit and most equipped with precision golf sets. There are 14 different considerations to include when custom fitting a set of clubs. On the other hand, the majority of the general golf public is stuck with off the shelf, mass- produced, inferior sets of clubs that do not match their swings.

So what’s the point? Custom Fitting is BACK. BIG TIME and we are not talking about the major manufacturer’s “Golf Fitting Carts” found on ranges and country clubs. Another favorable consideration – custom fitting runs about the same price as off the shelf clubs and if one has access to custom fitting, it would be well worth the time and effort.

Benefits:

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  • Learn to build, repair and fit golf clubs
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Learn to build, repair and fit golf clubs. You will be taught how to determine loft, lie angles, shaft types and shaft replacement, shaft flexes, length, grip size and grip replacement, kick points and head designs and refinishing that will allow your customer/student to obtain the best possible clubs suited for his game.

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