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Why Golfers Who Play Not to Lose Rarely Win
Why Golfers Who Play Not to Lose Rarely Win Why is it that some golfers seem to embrace the opportunity to win, while others tighten up and simply hope they don't make a mistake? The answer rarely lies in their swing. More often than not, it lies between their ears....
ZERO TORQUE. TOTAL ALIGNMENT.
ZERO TORQUE. TOTAL ALIGNMENT. L.A.B. Golf Introduces the New VZN.1i For years, golfers have searched for the "perfect putting stroke." Most missed putts are not caused by a poor stroke—they are caused by poor alignment and a putter face that refuses to stay square...
FootJoy Pro/SL: Perhaps the Finest Spikeless Golf Shoe FootJoy Has Ever Produced – Perfect for Father’s Day
FootJoy Pro/SL: Perhaps the Finest Spikeless Golf Shoe FootJoy Has Ever Produced – Perfect for Father’s Day Over the years, I have tested hundreds of golf shoes. Some have offered exceptional comfort. Others have provided outstanding stability. A select few have...
Kizik Lima 2: The Shoe That Lets You Step in and Get on With Life
Kizik Lima 2: The Shoe That Lets You Step in and Get on With Life Every so often a product comes along that solves a problem you didn't fully appreciate until you experience the solution firsthand. The Kizik Lima 2 is one of those products. At first glance, the Lima 2...
Six Books. Five Decades of Experience. One Mission: Helping People Perform Better.
Six Books. Five Decades of Experience. One Mission: Helping People Perform Better. By Dr. Barry Lotz, J.D., Ph.D. When I began my professional journey more than fifty years ago, I could never have imagined that it would ultimately lead me to author six books spanning...
Tour Edge Does It Again: The New Exotics Max 9-Wood and Exotics Mini Driver Deliver Pure Joy
Tour Edge Does It Again: The New Exotics Max 9-Wood and Exotics Mini Driver Deliver Pure Joy One of the greatest feelings in golf is unmistakable. That crisp sound at impact when you catch it flush. The sensation of the ball compressing perfectly on the face. Then you...
Breakthrough Golf’s New FORTA F2 46-Gram Shaft: Lightweight Speed Without Losing Control
Breakthrough Golf’s New FORTA F2 46-Gram Shaft: Lightweight Speed Without Losing Control By Dr. Barry Lotz, J.D., Ph.D. Director, Professional Golf Teachers Association of America (PGTAA) For years, golfers chasing more distance have faced the same frustrating...
Killer Golf’s Artifact™ Putters: Modular Precision Meets the Reality of Human Performance
Killer Golf’s Artifact™ Putters: Modular Precision Meets the Reality of Human Performance By Dr. Barry Lotz, J.D., Ph.D. – Director, Professional Golf Teachers Association of America (PGTAA) One of the great misconceptions in putting is the belief that the putter...
Ben Sherman’s SS26 Golf Collection: A Breath of Fresh Air in a Sea of Sameness
Ben Sherman’s SS26 Golf Collection: A Breath of Fresh Air in a Sea of Sameness by Dr. Barry Lotz In today’s golf apparel market, too many shirts look like variations of the same template—overly loud graphics, predictable cuts, synthetic-feeling fabrics, and styling...
A Father’s Day Gift Guide 2026
A Father’s Day Gift Guide 2026 As golfers, we know that the best gifts aren't always the most expensive, they're the ones that enhance our enjoyment of the game. Father's Day presents the perfect opportunity to show appreciation for the golfing dads who have shared...