When the cold weather begins in Canada, thoughts return to the Coachella Valley and the Desert Classic, Farmers Insurance, Genesis Open, ANA Inspiration and the Waste Management Golf Tournaments.
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Titleist Introduces Next Generation Tour Soft Golf Ball – Real Performance with Responsive Feel
2020 Tour Soft Delivers More Distance, Improved Short-Game Performance With New Alignment Sidestamp
The largest core ever produced by Titleist golf ball engineers drives longer distance and better short game performance in the new Titleist Tour Soft, available beginning Jan. 22 in golf shops worldwide.
The Titlest Tour Soft was first introduced two years ago, utilizing new material and process technologies to deliver the best performance in its category – offering a superior combination of soft compression feel, very fast speed for commanding distance and excellent short game spin and control.
For golfers who prefer a softer-feeling golf ball, the new 2020 Tour Soft improves upon its prior generation with real performance advancements to help them play better:
• Titleist’s largest golf ball core is now even larger, delivering faster ball speeds for category-leading distance off the tee.
• The larger core size required engineers to make Tour Soft’s high-performance 4CE grafted cover system even thinner, producing increased short game spin around the green.
• Enhanced aerodynamics – a new spherically-tiled 342 cuboctahedron dimple design – provides a more penetrating ball flight.
• Doubling as an alignment aid, the new Tour Soft “T” side stamp provides golfers the option for easy alignment on the tee or green.
“Golfers wanting to play a softer-feeling ball shouldn’t have to sacrifice yards off the tee or control into the green. We know they have real golf to play and their ball has to be much more than just soft,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “The new generation of Tour Soft continues to show what’s possible in a lower compression design. Our engineers have developed a longer, all-around better performing golf ball that maintains the soft and responsive feel that golfers love about this product.”
The new Tour Soft, offered in both white and high-optic yellow, is manufactured by Titleist associates at Titleist’s owned-and-operated Ball Plant 2 in North Dartmouth, Mass., ensuring the most consistent performance and quality in every dozen and every ball.
NEW ALIGNMENT STAMP
Tour Soft’s side stamp has been redesigned and integrated into a new alignment aid feature for 2020. The alignment stamp – resembling a “T” shape – makes it easier for golfers to line up their Tour Soft on the green or tee, without having to mark lines on the ball.
“When we began offering alignment aid stamps through our My Titleist customizer (on Titleist.com) in February of 2018, they instantly became the most popular options among golfers choosing to add custom logos to their golf ball,” said Michael Fish, Titleist Golf Ball Product Manager. “Our research and testing with Tour Soft golfers showed an overwhelming preference for using an enhanced alignment stamp and they put this ‘T’ mark at the top of their list.”
2020 TOUR SOFT PERFORMANCE & TECHNOLOGY
The new Titleist Tour Soft is engineered to provide golfers with better performance for their game, delivering responsive soft feel, commanding distance and excellent short-game performance through the following key technologies:
• Reformulated, Larger and Faster Core – the largest of any Titleist golf ball – delivers longer distance and responsive feel.
• Thinner 4CE Grafted Cover – developed using ultra-thin TCU process technology – generates more greenside spin for better control into and around the green.
• Spherically-Tiled 342 Cuboctahedron Dimple Design provides a more penetrating and consistent ball flight.
AVAILABILITY
The new Titleist Tour Soft available in golf shops worldwide beginning Jan. 22. MAP $34.99.The
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FAIRHAVEN, Mass. (Jan. 15, 2020) – The largest core ever produced by Titleist golf ball engineers drives longer distance and better short game performance in the new Titleist Tour Soft, available be...Titleist Introduces New Scotty Cameron Special Select Putters
New Tour-Inspired Blade and Mid-Mallet Designs Provide Pure Performance, Solid Milled Feel.
The new Scotty Cameron Special Select putter line blends timeless designs with modern craftsmanship to deliver pure tour-validated performance in eight new blade and mid-mallet setups precision milled in the USA.
Available Jan. 24 in North American golf shops (and March 27 worldwide), Special Select putters are inspired by the classic, solid milled designs that Master Putter Maker Scotty Cameron has crafted for tour players around the world – featuring sleeker putter head profiles with thinner and flatter toplines, refined neck configurations, soft tri-soles, and performance balanced weighting.
Each Special Select putter has been completely reworked, including Scotty’s classic Newport, Newport 2 and Newport 2.5 blade styles. A refined Del Mar joins the new Fastback 1.5, Squareback 2, Flowback 5 and Flowback 5.5 mid-mallet models.
QUOTING SCOTTY CAMERON
“I’m always inspired by the putters that result from working directly with the best players in the world,” Cameron said. “With Special Select, I wanted to get back to the pure-milled shapes and faces that I’ve been crafting for tour players for over two decades now. We’ve brought those designs into the modern era with new setups, necks, faces, grips, and weights. Every aspect of every putter has been redone. When it all came together, it was pretty special.”
SPECIAL SELECT PERFORMANCE & TECHNOLOGY
Special Select putters are meticulously crafted to provide pure performance and feel through the following key features:
• TOUR-INSPIRED SHAPES: Sleeker putter head profiles with thinner, flatter toplines deliver confidence-inspiring looks preferred by tour professionals.
• SOLID MILLED STAINLESS STEEL CONSTRUCTION: Every Special Select is milled in the United States from a block of solid 303 stainless steel for legendary performance and playability with a consistent sound and soft feel.
• SOFT TRI-SOLE DESIGN: Special Select blade models are milled with a tour-inspired soft tri-sole design. This self-soling feature promotes a proper setup at address while providing a stable, aesthetically pleasing view of the topline from the moment the putter is placed on the green.
• PERFORMANCE BALANCED WEIGHTING: New performance balanced weighting expands on the use of Scotty’s interchangeable, customizable sole weights to tune the performance and feel of putters at all lengths. By directing more weight to the heel and toe, the sweet spot is enlarged and stability is enhanced back and through the stroke without compromising feel or each model’s unique toe flow properties. The blades come equipped with new tungsten sole weights, which allow for ultra-sleek, tour-validated shapes with larger sweet spots. The mid-mallets employ stainless steel sole weights for optimal balance and weight distribution.
• REFINED NECK CONFIGURATIONS: Each Special Select putter neck style has been revamped based on an intense and deliberate study in neck configurations. Newport, Newport 2 and Squareback 2 feature a slightly shorter plumbing neck for medium toe flow, with a newly-defined socket radius subtly repositioned with onset to provide clearer visibility of the leading edge at address. The Newport 2.5 and Fastback 1.5 each have a refined, toe flow-promoting small slant neck, while the rounded Flowback 5.5 comes with a new slantback neck for similar strokes. The heel-shafted Del Mar’s flow neck is designed for maximum toe flow. The GOLO-inspired Flowback 5 limits toe flow with a more traditional mid-bend, shaft-over-spud setup.
SPECIAL SELECT MODELS
The Special Select line offers golfers the choice of three blade models and five mid-mallet options developed for every stroke style.
• Newport, Newport 2, Newport 2.5 models feature an insert-free, solid milled 303 stainless steel putter head with performance balanced tungsten sole weighting for a larger sweet spot and increased stability. Flatter and thinner toplines, milled flange sight lines, soft tri-soles and redesigned plumbing (Newport, Newport 2) and small slant (Newport 2.5) neck styles round out these timeless blade designs.
• A classic name returns with the new Special Select Del Mar in an updated heel-shafted, compact mallet model. Precision milled from solid 303 stainless steel, the new Del Mar features refined concave flange contours and a narrower, flatter topline for a player-preferred look at address, and customizable stainless steel sole weights. A left-handed Del Mar is also available.
• New Special Select Fastback 1.5, Squareback 2, Flowback 5 and Flowback 5.5 mid-mallet putters combine 6061 aircraft aluminum sole plates for optimal weight distribution with solid milled faces and interchangeable stainless steel sole weights. Each has a specific neck style – Fastback 1.5 (small slant), Squareback 2 (plumbing), Flowback (mid-bend shaft-over-spud) and Flowback 5.5 (slantback) – to facilitate better leading-edge visibility from address, as well as desired toe flow properties.
ACCESSORIES
Each Special Select putter is accessorized with a new Pistolini Plus grip in cement gray with distinctive white lettering that retains the Pistolini shape with a slightly built up lower hand profile. This new grip complements an elegantly embroidered, red abrasion-resistant Special Select headcover with superior wear characteristics.
REFINED AESTHETICS
Scotty gave the Special Select line’s raw stainless steel finish a unique bead blast for a radiant yet glare resistant appearance. Additionally, Scotty’s signature three red dot pattern on the back cavity has a new look. Each dot has been milled with a recessed circular channel, polished and then hand-painted with cherry red translucent paint, creating a striking new “cherry rings” feature.
AVAILABILITY
Special Select putters will be available Jan. 24 in North America and March 27 worldwide through Titleist authorized golf shops. MAP $399.
Lamkin Celebrates 95th Anniversary by Offering Free Grips to All Golfers via ‘Upgrade with Lamkin’ Program
Lamkin, one of the leading manufacturers of premium golf grips – is celebrating its 95th anniversary by offering one FREE swinging grip, including installation, to all golfers through the “Upgrade with Lamkin” program, beginning February 1 and running throughout 2020.
To celebrate Lamkin’s 95th anniversary and the “Upgrade with Lamkin” program (also known as Regrip America for the trade) the company has launched a brand new website and a digital swinging grip fitting system. Golfers select their preferences among five variables (weather conditions, swing speed, preference for feel, tack, and traction) and the Lamkin AI algorithm suggests 3 grips from the 2020 line up that players should explore.
www.lamkingrips.com/upgrade
Upgrade | Lamkin Golf Grips - The Best Golf Grips for Your Game
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UPGRADE WITH LAMKIN FEEL #ALLTHEFEELS. TRUSTED BY MILLIONS OF GOLFERS. GET YOUR FREE GRIP TODAY. If you want to know when the Regrip America 2020 program is live, subscribe to our list. “The Upgrade...