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Breakthrough Golf’s New FORTA F2 46-Gram Shaft: Lightweight Speed Without Losing Control
Breakthrough Golf’s New FORTA F2 46-Gram Shaft: Lightweight Speed Without Losing Control By Dr. Barry Lotz, J.D., Ph.D. Director, Professional Golf Teachers Association of America (PGTAA) For years, golfers chasing more distance have faced the same frustrating...
Killer Golf’s Artifact™ Putters: Modular Precision Meets the Reality of Human Performance
Killer Golf’s Artifact™ Putters: Modular Precision Meets the Reality of Human Performance By Dr. Barry Lotz, J.D., Ph.D. – Director, Professional Golf Teachers Association of America (PGTAA) One of the great misconceptions in putting is the belief that the putter...
Ben Sherman’s SS26 Golf Collection: A Breath of Fresh Air in a Sea of Sameness
Ben Sherman’s SS26 Golf Collection: A Breath of Fresh Air in a Sea of Sameness by Dr. Barry Lotz In today’s golf apparel market, too many shirts look like variations of the same template—overly loud graphics, predictable cuts, synthetic-feeling fabrics, and styling...
A Father’s Day Gift Guide 2026
A Father’s Day Gift Guide 2026 As golfers, we know that the best gifts aren't always the most expensive, they're the ones that enhance our enjoyment of the game. Father's Day presents the perfect opportunity to show appreciation for the golfing dads who have shared...
Outstanding Golf Products you need, want and should use
Outstanding Golf Products you need, want and should use One thing we can always count on in life — and certainly in the golf business — is change. Equipment is evolving. Technology improves. Expectations rise. And nowhere is that more evident than in the modern golf...
Arccos Golf Introduces Two AI-Driven Game Changers: Arccos Air and the Arccos Smart Laser Rangefinder
Arccos Golf Introduces Two AI-Driven Game Changers: Arccos Air and the Arccos Smart Laser Rangefinder One thing is certain in today’s game of golf — technology continues to evolve at a breathtaking pace. Yet very few companies have managed to blend sophisticated data...
What if the fastest way out of a performance slump is to stop obsessing over the slump itself?
What if the fastest way out of a performance slump is to stop obsessing over the slump itself? That sounds overly simple, especially when confidence is low, frustration is high, and every mistake feels magnified. One poor round turns into two or three, and suddenly...
Why Most Beginners Quit Golf — And How the Beginner Confidence Model Changes That
Why Most Beginners Quit Golf — And How the Beginner Confidence Model Changes That The 5-Minute Student Evaluation Core Concept Most instructors talk too much too soon. The first five minutes of a lesson often determine: trust communication quality lesson effectiveness...
Why Great Golf Teachers Are Great Communicators
Why Great Golf Teachers Are Great Communicators Introduction Many golfers assume the best instructors are the best players. That is not always true. Some outstanding players struggle to teach. Meanwhile, some exceptional instructors were never touring professionals....
The Pressure-to-Performance Framework: Why Trust Beats Mechanics Under Pressure
The Pressure-to-Performance Framework: Why Trust Beats Mechanics Under Pressure Core Concept Most golfers’ practice mechanics. Very few practice performing under pressure. The Pressure-to-Performance Framework teaches golfers how to transition from technical thinking...