Six Books. Five Decades of Experience. One Mission: Helping People Perform Better. By Dr. Barry Lotz, J.D., Ph.D. When I began my professional journey more than fifty years ago, I could never have imagined that it would ultimately lead me to author six books spanning...
Tour Edge Does It Again: The New Exotics Max 9-Wood and Exotics Mini Driver Deliver Pure Joy One of the greatest feelings in golf is unmistakable. That crisp sound at impact when you catch it flush. The sensation of the ball compressing perfectly on the face. Then you...
Breakthrough Golf’s New FORTA F2 46-Gram Shaft: Lightweight Speed Without Losing Control By Dr. Barry Lotz, J.D., Ph.D. Director, Professional Golf Teachers Association of America (PGTAA) For years, golfers chasing more distance have faced the same frustrating...
Killer Golf’s Artifact™ Putters: Modular Precision Meets the Reality of Human Performance By Dr. Barry Lotz, J.D., Ph.D. – Director, Professional Golf Teachers Association of America (PGTAA) One of the great misconceptions in putting is the belief that the putter...
Ben Sherman’s SS26 Golf Collection: A Breath of Fresh Air in a Sea of Sameness by Dr. Barry Lotz In today’s golf apparel market, too many shirts look like variations of the same template—overly loud graphics, predictable cuts, synthetic-feeling fabrics, and styling...
