Breakthrough Golf’s New FORTA F2 46-Gram Shaft: Lightweight Speed Without Losing Control By Dr. Barry Lotz, J.D., Ph.D. Director, Professional Golf Teachers Association of America (PGTAA) For years, golfers chasing more distance have faced the same frustrating...
Killer Golf’s Artifact™ Putters: Modular Precision Meets the Reality of Human Performance By Dr. Barry Lotz, J.D., Ph.D. – Director, Professional Golf Teachers Association of America (PGTAA) One of the great misconceptions in putting is the belief that the putter...
Ben Sherman’s SS26 Golf Collection: A Breath of Fresh Air in a Sea of Sameness by Dr. Barry Lotz In today’s golf apparel market, too many shirts look like variations of the same template—overly loud graphics, predictable cuts, synthetic-feeling fabrics, and styling...
A Father’s Day Gift Guide 2026 As golfers, we know that the best gifts aren’t always the most expensive, they’re the ones that enhance our enjoyment of the game. Father’s Day presents the perfect opportunity to show appreciation for the golfing dads...
Outstanding Golf Products you need, want and should use One thing we can always count on in life — and certainly in the golf business — is change. Equipment is evolving. Technology improves. Expectations rise. And nowhere is that more evident than in the modern golf...
Arccos Golf Introduces Two AI-Driven Game Changers: Arccos Air and the Arccos Smart Laser Rangefinder One thing is certain in today’s game of golf — technology continues to evolve at a breathtaking pace. Yet very few companies have managed to blend sophisticated data...
