Ben Sherman’s SS26 Golf Collection: A Breath of Fresh Air in a Sea of Sameness by Dr. Barry Lotz In today’s golf apparel market, too many shirts look like variations of the same template—overly loud graphics, predictable cuts, synthetic-feeling fabrics, and styling...
A Father’s Day Gift Guide 2026 As golfers, we know that the best gifts aren’t always the most expensive, they’re the ones that enhance our enjoyment of the game. Father’s Day presents the perfect opportunity to show appreciation for the golfing dads...
Outstanding Golf Products you need, want and should use One thing we can always count on in life — and certainly in the golf business — is change. Equipment is evolving. Technology improves. Expectations rise. And nowhere is that more evident than in the modern golf...
Arccos Golf Introduces Two AI-Driven Game Changers: Arccos Air and the Arccos Smart Laser Rangefinder One thing is certain in today’s game of golf — technology continues to evolve at a breathtaking pace. Yet very few companies have managed to blend sophisticated data...
SQAIRZ SPEED3 Spikeless Golf Shoe For years, both Dr. Barry Lotz and the 29-year-old Professional Golf Teachers Association of America (www.pgtaa.com) testing group has evaluated virtually every major golf shoe brand on the market. One thing has become abundantly...
Newton Golf’s New Motion Driver Shaft: Stability, Dispersion and Distance Finally Working Together By Dr. Barry Lotz, J.D., Ph.D. – Director, Professional Golf Teachers Association of America (PGTAA) For years, golfers have been forced to compromise when selecting...
